The Shiny Object Trap

Real conversation I've had more than once:

"We need an AI agent."
"Okay. What do you need it to do?"
"We're not sure yet. But everyone's building agents."

AI FOMO is real. And it's causing a lot of organizations to deploy technology they don't actually need, for problems they haven't fully defined, with outcomes they can't measure.

I get it. The pressure to look like you're doing something with AI is intense right now. Board meetings. Investor conversations. Competitor announcements. It feels like if you're not moving fast, you're falling behind.

But here's what I've watched happen to companies that moved fast without thinking: they built things that didn't work, spent money they didn't need to spend, and then had to quietly clean it up while their competitors who moved more carefully were actually getting results.

Fast doesn't win. Right wins.

The organizations I've seen get real, lasting value from AI - at every size, from solo operators to Fortune 500s - took the time to be deliberate. They asked hard questions before writing a single line of code or signing a single vendor contract.

That deliberateness is learnable. It's not magic. It's a process.

That process is what this book is about → https://www.amazon.com/AI-Enterprise-Lessons-Doing-Right/dp/B0H1WRNYRT

What AI tool or trend are you feeling the most pressure to adopt right now? Drop it in the comments - let's talk through whether you actually need it.

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