Friday Fact Check: Debunking 3 Data Myths That Are Costing You Money

It's Friday, so let's tackle some hard truths about data that I see trip up businesses every single week.

Every company I talk to wants to be "data-driven" – whether you're a solo founder or running a 10,000-person operation. But here's the thing: the same three myths keep showing up, and they're quietly sabotaging results.

Myth #1: "More data = better insights" Nope. I've seen startups drowning in spreadsheets and enterprises with data lakes that look more like data swamps. Without the right structure and context, more data just means more confusion. It's like having 50 keys but not knowing which door they unlock.

Myth #2: "Data is an IT problem" This one makes me cringe. Your sales team needs data to close deals. Marketing needs it to understand customers. Finance needs it for forecasting. When you treat data like it lives in IT's basement, every department suffers. Data isn't a tech problem – it's everyone's business problem.

Myth #3: "Clean data is a one-time project" If only! Data quality is like your car – ignore the maintenance, and eventually you're stuck on the side of the road. The companies crushing it right now? They treat data quality like an ongoing process, not a checkbox to tick once.

Here's what I've learned: the businesses that ditch these myths don't just make better decisions. They build stronger customer relationships, move faster than competitors, and actually sleep better at night knowing their numbers are solid.

Which of these myths have you believed before? Drop a comment below – I'd love to hear your data horror stories or wins. And if this resonates with your experience, give it a repost to help other business owners avoid these traps.

Got data challenges keeping you up at night? Let's connect and figure out a path forward together.

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