AI ROI is Real – But Not Where Most Leaders Expect It

Here's what nobody tells you about AI in business:

The companies winning with it didn't find one big use case. They found 100 tiny ones.

I keep hearing the same thing from business owners: "We need THE AI project. The one that'll save us millions overnight."

But that's not how this works.

The real wins? They look boring on paper:

- 6 minutes saved per customer ticket
- 12% faster employee onboarding
- 18% fewer Slack threads that go nowhere
- 30 seconds shaved off a process you do 50 times a day
- That 2-hour weekly task? Now it's 8 minutes

Look at any one of these and you'll think, "So what?"

But here's the thing – these aren't isolated wins. They compound. Stack 50 of these across your team. Then 100. Suddenly, your 10-person company has the output of 13. Your 500-person team operates like 650.

This isn't cost-cutting. It's friction-cutting.

And the crazy part? Most of these opportunities are already sitting in your workflows. You just stopped noticing them because "that's how we've always done it."

The leaders getting AI right aren't chasing moonshots. They're hunting for compound productivity hiding in plain sight.

So here's my challenge to you:

Stop asking, "What's the one big thing AI can do for us?"

Start asking, "Where are the 100 tiny inefficiencies slowing us down?"

The answer might surprise you.

What small inefficiency did you eliminate recently that had a bigger impact than expected? Drop it in the comments – I'd love to hear what's working for you.

And if you're exploring AI for your business and want to talk through what this could look like in practice, shoot me a message. Happy to share what we're seeing work (and what doesn't).

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