Your Dashboard is Lying to You

We all love a good dashboard. Those clean charts, those numbers climbing up and to the right. It feels good. It feels like progress.

But here's the thing nobody wants to admit: most of us are tracking the wrong stuff.

We obsess over vanity metrics — page views, social media likes, total signups, even MRR sometimes — because they're easy to celebrate. They look great in screenshots. They make stakeholders happy.

But do they actually tell you what's broken? Or what's working? Or what to do next Monday morning?

Probably not.

The metrics that matter are the ones that make you act differently.

A few examples:

- Total traffic is nice. But conversion rate by channel? That tells you where to double down.
- Churn rate is a symptom. But knowing why people leave? That's a diagnosis.
- "Active users" sounds impressive. But if they're not getting value fast, they won't stick around.

The best dashboards don't just show data. They answer questions. They reveal friction. They tell you what to fix.

So here's the litmus test: open your dashboard right now and pick any metric.

If that number changed tomorrow, would you do something differently?

If the answer is no, you're tracking vanity. And vanity doesn't move the needle.

You don't need more data. You need better data. The kind that makes decisions easier, not just reports prettier.

I'm curious — what's a metric you used to track religiously but eventually realized wasn't helping you make better decisions? Drop it in the comments. Let's compare notes.

And if this resonated with you, give it a repost. I promise your network has at least one person staring at a dashboard right now wondering why nothing's improving.

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