Technology Serves People, Not the Other Way Around

Somewhere along the way, many companies forgot why they build or implement technology in the first place.

They focus on solving a task - not improving the experience. Once their technology "works", innovation stops. The problem is, "works" doesn't always mean it "works for people".

You know the ones I'm talking about. The software you use because you have to, not because you want to. The platform that feels like fighting through mud just to complete a simple task. The tool some "consultant" convinced your leadership was "essential".

That's not how technology should feel.

Technology should make your life easier. It should give you time back. It should feel like it's on your team, not working against you. It should empower, not frustrate.

With AI reshaping everything right now, we have a real shot at getting this right. Not just building or installing tools that function, but designing experiences that actually serve the people using them.

As I mentioned in yesterday's post, we should automate the boring stuff. Eliminate the friction. Let technology handle the weight so you and your team can focus on what actually moves the needle - creativity, strategy, the work that matters.

Because at the end of the day, technology doesn't drive progress - people do.

So here's today's question: when has technology served you best - or let you down the hardest? Drop a comment, hit repost if this resonates, and reach out if you want to talk about building tech that actually works for you, not against you.

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